Behind AskSOBI is its founder Brenda Jordan, the original embodiment of this philosophy.

Brenda has always believed in changing the odds of success for businesses. From her early days as an accountant, she saw the same challenge time and time again business owners struggling to make sense of financial data, relying on outdated reports, and missing key opportunities that could have saved or scaled their businesses.

For over 20 years, Brenda ran her own accountancy firm with a difference. While most firms focused on compliance, she went further, helping businesses unlock key performance insights that drove real profitability. Her results spoke for themselves: when the 2008 recession hit, 98% of her clients survived and many thrived because they had the right financial intelligence to adapt in real time.

AskSOBI is Brenda's vision come to life built to deliver advisory that is embedded in the business, accessible, consistent, and reliable. Not a replacement for human judgement, but an extension of it.

Wisdom should not be occasional. It should be consistently present. And our owl is meant to be exactly that. Present.

"In business, survival isn't just about numbers, it's about having the right insights at the right time."